branding

Does your website make a good impression?

Mapped Digital · Nov 8, 2017 ·

If you currently have a website, here are some questions to ask your team:

Is your organization’s your mission statement easily accessible?

What visuals does your site have? What ideas does the image convey?

Does your website have a modern design?

Is it easy for new members to join?

If someone visits your site for the first time, what can they learn from your home page?

If you don’t have a website, here are some questions to ask your team:

What would you like your audience to learn from your website?

What kind of visuals would express your organization’s brand?

What are the most important pieces of content you’d like your audience to take away from your site?

8 Reasons Why Your Organization or Chapter Deserves a Great Website

Mapped Digital · Nov 1, 2017 ·

1. Your audience notices.

When organizations or chapters have a great website, it sends a message that you understand and respect technology by making an effort to have a website that works on multiple devices. Your audience will appreciate the ability to easily access fresh content.

2. It’s important for member acquisition and growing your supporter list.

Websites are often the first way future members or supporters discover your organization. Ask yourself: what does your website say about you? and is your mission statement clear?

3. It makes you relevant.

The question is no longer do we need a website, but rather, is your organization abiding by web best practices?

4. It helps with Search Engine Optimization (SEO).

If you Google your organization’s name, what are the top results? If you have a website, it ensures something accurate and current will show up in the search results.

5. It can open up opportunities.

When someone is looking for an organization they can get involved with, they may do a Google search. If your organization has a website, you can be found online and be easily contacted. If don’t have a website, you’ll never know what, or who you’re missing.

6. It gives you more control of how others see your organization.

Having a website not only adds to a good first impression, but helps build your brand. If you don’t have a website, you’re allowing other bits of information about your organization (potentially by others) be the first thing others see on the web.

7. Connect with your current members and community.

Gone are the days of organizations talking at their community. Websites provide opportunities for two-way communication, through comments, contact forms, and social media promotion. Reply back, answer questions and build relationships with your supporters.

8. It puts all your information in one place.

For many advocacy organizations, you have a lot of content and information that is important for members to access. A quality website with a great design will have features for event promotion, take action opportunities, news, blogging, photos and videos and more.

Some organizations, particularly older organizations or those with limited resources, may have outdated, unorganized and text-heavy websites. This doesn’t have to be the case! A clean, simple and well-designed website can have great benefits for your organization or chapter. Want help but not sure where to begin? Contact us.

Benefits of a Chapter Website from Mapped Digital

Mapped Digital · Oct 30, 2017 ·

Organizations with chapter or branch structures have unique needs and requirements to address when creating a website. At Mapped Digital, we specialize in working with organizations with chapter membership structures. How will a upgraded website help your organization? Here are 9 benefits:

1. You’ll attract new members.

If potential supporters can learn about how to become involved with your organization quickly and efficiently, it will be that much easier to join.

2. Improve your chapter’s online presence.

Don’t let others do the talking about your organization. Not only does having a website increases your SEO, but it gives your organization more control of what shows up when people search for you.

3. Strengthen your chapter’s voice.

Organizations with local chapters often have unique issues or events for a specific region or city beyond the national organization. Having a website for your chapter increases the perspective and voices of your chapter.

4. Keep members updated and informed

With ever-changing news stories and updates, event information and opportunities to get involved, having a website is the best way to offer current information to your members. Easily update and modify your events, posts and take action items.

5. Provide a strong, visual representation of your chapter’s mission.

Your website is a great place to make a statement and tell a story. Show off a great photo of your members at a rally, protest, or chapter event.

6. Engage and retain members through events and news.

Easily update your event calendar with important details to provide your community. Provide your audience with the opportunity to read national and local news stories.

7. Motivate members to take action on important issues.

Members are often looking for opportunities to get involved and take action on advocacy issues. Make it easy for your members by offering tangible “take action” items like signing a petition, volunteer opportunities, event invites, calling a state representative, etc.

8. Educate audience through blog posts and articles.

We are bombarded with content from social media and websites all day long. If you brand your organization as a consistent voice, your audience will come back to your site for the latest information.

9. Affordable pricing that fits your budget.

Mapped Digital works with chapter organizations to offer pricing that works with your budget and membership size. Learn more about our pricing.